In case you missed it, air fresheners—and the entire category of home fragrances, for that matter—have undergone a major rebrand. Gone are the days of a quick Febreze spritz before a dinner party, and the luxury candle’s time in the limelight might be coming to a close. But somewhere in the middle sits the room spray, the mist-able yet chic home fragrance option that seems to be having a moment of its own.
— Read more in Welcome to the Room Spray Renaissance at Vogue.
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The Holiday 2024 spot from Mugler.
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In the middle of the Nile Delta, about 50 miles north of Cairo, the small town of Shubra Bilulah is encircled by roughly 300 acres of flower farms. The majority of them are growing Jasminum grandiflorum, a lacy vine with delicate white flowers that typically bloom between June and December and yield 90 percent of the country’s jasmine crop: roughly 2,500 tons of blossoms a year.
— From Following the Scent of Egypt’s Jasmine at The New York Times, where the article is part of T Magazine's 10 Flowers, 10 Places.
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How they celebrate the holidays at the Bvlgari Hotel Roma.
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Where most perfumers in the industry emphasized the use of potent concentrations of natural ingredients, Coty’s leaders chose to invest in a scientifically advanced, time-released formula called molecular aura. This innovation bolsters the notes in a fragrance to ensure a stronger, more impactful, longer-lasting olfactory experience.
— Read more in Inside Infiniment Coty Paris’s High-Tech Fragrance Collection at Elle.
Foregoing the traditional perfume pyramid of top, heart and base notes, Infiniment Coty is constructed in a 'spherical' manner using patent-pending 'Molecular Aura'. "There is a molecule that allows you to control how the different ingredients evaporates exactly. Instead of having the pyramids, we have a sphere where everything evaporates at the same speed in all directions," explains Nabi. In other words, what you spritz at 6am, will smell exactly the same come sunset.
— Read more in How Infiniment Coty is redefining traditional fragrance compositions at Harper's Bazaar UK.