It simply surprised me because the scent was not what I expected from common hotel toiletries. Instead of smelling typically clean and fresh, it's rich, floral, and complex. I even questioned whether it was too feminine to wear outdoors. Little did I know that was the entrance to the niche fragrance rabbit hole.

— Victor Wong of indie brand Zoologist on Le Labo Rose 31. Read more in Discussing Creatures and Creativity with Zoologist’s Victor Wong at BeautyMatters.