A round up of new fragrance advertising (25 ads in all) — most of these are for fragrances recently released in stores or just about to be released…
Yohji
Actor Tony Ward for Yohji Yamamoto Homme. Below the jump, model Nastya Pindeeva in the ad for Yohji Senses, and below that, a ‘making of’ for both. The videos were shot in Scotland.
Yohji Yamamoto Essential (2013 reissue) ~ fragrance review
Excuses, excuses. I’ve recently returned to school for a year-long course (I’d forgotten what “homework” meant). This week I have the dreaded yearly physical exam to look forward to — so humiliating! I just started giving private tours of a new special exhibit at the museum where I volunteer. Oh, I’m also helping to plan a Day of the Dead event and wrapping up painting the outside of my house before Seattle’s six-month rainy season commences. And I’ve been frantically making jams, jellies, sauces and juice from quince; my quince tree produced so much fruit its branches are touching the ground (the yard smells sensational; my ripe quinces produce an aroma I’ll describe as “apples-on-steroids meet ripe pineapples”).
I’m not asking for pity, just patience. This week’s review will be short ’n sweet; but maybe that’s a good thing…
Yohji Yamamoto Her Love Story & His Love Story ~ new fragrances
Japanese fashion house Yohji Yamamoto has launched Her Love Story and His Love Story, a new duo of fragrances. The brand recently reissued several discontinued fragrances and introduced Yohji Senses…
Yohji Yamamoto Yohji Homme (2013 reissue) ~ fragrance review
I’ll spare you the hand-wringing and damp eyes that often accompany discussions of the original 1999 version of Yohji Yamamoto Yohji Homme — there’ll be little talk of the dreaded, but inevitable, reformulation, and no repetition of the glowing reviews of yore. As they say: what’s done is done…what’s gone is gone. Anyway, I don’t think I ever smelled the original version of Yohji Homme; if I did, I probably dismissed it immediately (fourteen years ago, I was not a lover of spicy fragrances).
Perfumer Jean-Michel Duriez developed Yohji Homme; perfumer Olivier Pescheux was assigned the task of updating the defunct Yohji Yamamoto perfume line for re-release. I wonder if Pescheux was nervous, given the widespread love of original Yohji Homme?
Yohji Yamamoto said of Yohji Homme: “The scent follows the funny off-track and avant-garde image of my fashion.” Quirkiness was certainly present in one of my favorite Yohji Homme ads — an old dog hiding behind a slender tree. Unbelievably, Yohji Homme lives up to Yamamoto’s statement; it IS off-track and avant-garde…