We’ve taken the rich leather scent from our Premium Economy cabin and created an unparalleled luxury fragrance for an intense posh sensation that will evoke the blissful travel experience of Virgin Atlantic Premium Economy.

— Virgin Atlantic spokesperson Nick Larkworthy on the airline's new fragrance, Le Cuir. Read more (and watch the video) at Virgin release new fragrance: Le Cuir - The Essence of Leather (link no longer working, sorry!) at LiveNews.