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Browsing by tag: victoria beckham

Curation over quantity

Posted by Robin on 26 March 2025 2 Comments

While designer fragrances have typically reached a broad audience with points of sale at global duty-free stores and department counters, the availability of DTC channels means brands like Victoria Beckham can now be more selective with their distribution strategy and stick to retail partners that prioritize curation over quantity.

“A lot of these companies now have a direct reach to the customer with their own platforms and their own ways they can sell. So when they look at wholesale, they don’t need to use wholesale in the same way as maybe they used to, where all fragrance volume was driven in big department stores,” said [Sherif] Guirgis.

— Read more in How designer fragrances are taking cues from niche brands at Glossy.

Victoria Beckham 21:50 Reverie ~ new fragrance

Posted by Robin on 28 September 2024 3 Comments

Victoria Beckham will launch 21:50 Rêverie, the fourth fragrance in her recent unisex collection, in early October. Like Portofino ’97, San Ysidro Drive and Suite 302, 21:50 Rêverie was inspired by an important moment in her life…

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The daily lemming

Posted by Robin on 27 November 2023 4 Comments

From Victoria Beckham, the Suite 302 Vintage Necklace: "Victoria Beckham presents the most covetable luxury gift with the Suite 302 Eau de Parfum Vintage Necklace Collection. An ode to the designer’s love of perfumery, the set includes a full-size bottle of Suite 302 (50ml), the embodiment of pure glamour, featuring notes of black cherry, midnight violet, and tobacco leaf. In complement is a Perfume Bottle Pendant Necklace in brass with a high-shine gold finish, inspired by a vintage perfume bottle that Victoria keeps on her vanity — and designed to carefully hold her signature scent." $550 at Neiman Marcus.

They have all been Jerome creations

Posted by Robin on 27 September 2023 Leave a Comment

In more recent years, before starting to develop my own scents, I played around with lots of different perfumes, never quite finding my signature one. But what is interesting is that when I investigated fragrances that I have been drawn to over the years, they have all been Jerome creations. It was why I was adamant that I wanted to collaborate with him for my fragrance collection.

— Victoria Beckham on why she wanted perfumer Jérôme Epinette to work on Portofino ’97, San Ysidro Drive and Suite 302. Read more in Victoria Beckham on her new trio of fragrances at Harper's Bazaar.

Victoria Beckham Portofino ’97, San Ysidro Drive & Suite 302 ~ new fragrances

Posted by Robin on 26 September 2023 9 Comments

Victoria Beckham will launch three unisex fragrances, Portofino ’97, San Ysidro Drive and Suite 302. Each scent in the new trio was inspired by an important moment in her life, and developed by perfumer Jérôme Epinette…

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