Victoria Beckham has introduced Hotel Portofino, the brand’s first fragrance in Extrait de Parfum. Hotel Portofino is a followup to 2023’s Portofino ’97…
Curation over quantity
While designer fragrances have typically reached a broad audience with points of sale at global duty-free stores and department counters, the availability of DTC channels means brands like Victoria Beckham can now be more selective with their distribution strategy and stick to retail partners that prioritize curation over quantity.
“A lot of these companies now have a direct reach to the customer with their own platforms and their own ways they can sell. So when they look at wholesale, they don’t need to use wholesale in the same way as maybe they used to, where all fragrance volume was driven in big department stores,” said [Sherif] Guirgis.
— Read more in How designer fragrances are taking cues from niche brands at Glossy.
Victoria Beckham 21:50 Reverie ~ new fragrance
Victoria Beckham will launch 21:50 Rêverie, the fourth fragrance in her recent unisex collection, in early October. Like Portofino ’97, San Ysidro Drive and Suite 302, 21:50 Rêverie was inspired by an important moment in her life…
The daily lemming
From Victoria Beckham, the Suite 302 Vintage Necklace: "Victoria Beckham presents the most covetable luxury gift with the Suite 302 Eau de Parfum Vintage Necklace Collection. An ode to the designer’s love of perfumery, the set includes a full-size bottle of Suite 302 (50ml), the embodiment of pure glamour, featuring notes of black cherry, midnight violet, and tobacco leaf. In complement is a Perfume Bottle Pendant Necklace in brass with a high-shine gold finish, inspired by a vintage perfume bottle that Victoria keeps on her vanity — and designed to carefully hold her signature scent." $550 at Neiman Marcus.
They have all been Jerome creations
In more recent years, before starting to develop my own scents, I played around with lots of different perfumes, never quite finding my signature one. But what is interesting is that when I investigated fragrances that I have been drawn to over the years, they have all been Jerome creations. It was why I was adamant that I wanted to collaborate with him for my fragrance collection.
— Victoria Beckham on why she wanted perfumer Jérôme Epinette to work on Portofino ’97, San Ysidro Drive and Suite 302. Read more in Victoria Beckham on her new trio of fragrances at Harper's Bazaar.