Amsterdam-based agency TBWA\Neboko collaborated with Raúl&Rigel, a production company specializing in fabricating unusual billboards, to produce a series of unbranded, blank red and yellow billboards with a hidden compartment to store fries. An internal heat and ventilation system intensified the smell of the snack and directed it toward anyone walking within five meters of the display.
— Read more in McDonald's Made Scented Billboards That Smell Like Its French Fries at AdWeek.
Here, nanoparticles are woven into the calfskin bracelet, adorned with silk embroidery and mother-of-pearl shards, to diffuse the scent of passing time. So what does time smell like? “To transform the concept of time into a scent, I referred to the sun, our ultimate source of light and warmth, which gives rhythm to our lives, and amethyst, with its deep, time-evoking colour. These elements have allowed me to translate these vast ideas into scents and the abstract notion of time into discernible fragrance notes,” [perfumer Dominique] Ropion says.
— Égérie The Pleats of Time from Vacheron Constantin is billed as the world's first perfume watch (nobody told them about the Kaoru Aroma, or the banana-scented Swatch, among others). Read more in I Test Drove The World’s First Perfume Watch. This Is What It Smells Like at Vogue UK, or see Fragranced watches are the future, predicts Vacheron Constantin at Wallpaper.
I'll take one! A scented desk set from a Perfumer H + Choosing Keeping collaboration: "Perfumer H and Choosing Keeping are proud to announce their collection of scented objects for the desk. Whether locked away late in the study, or simply carving out a moment’s peace at the kitchen table, immerse yourself in creativity this winter with a collaboration designed to transform your writing desk. Notes of turpentine oil and papyrus wood are fused with herbs and spices and set upon a backdrop of dark cedar and cade woods brushed with rose oil." £190 at Perfumer H, where you'll also find each item (candle, 30 incense sticks, scented notebook, 6 scented pencils and 70 ml of scented ink) sold separately. Hat tip to nozknoz!
In case you've got a Barbiecore itch you need to scratch, Nails Inc Feeling Marsh-Mellow Marshmallow-Scented Nail Polish is $8. They've also got a Froot Loops collection (7 cereal-scented colors) coming soon, plus a few cherry-scented options and a gingerbread collection, among others.
Were you just wishing that your eye shadow smelled liked Pop-Tarts? Too Faced has you covered: "Treat yourself to NEW Pop-Tarts® Eye Shadow Palettes packed with 8 vibrant Pop-Tarts®-inspired shades in matte, shimmer, satin & metallic finishes." Available in Brown Sugar Cinnamon or Frosted Strawberry, $27 each at Ulta.