French niche line SoOud will launch Jamil, a new fragrance.
SoOud Jadab ~ new perfume
French niche line SoOud has launched Jadab, a new fragrance for men…
SoOud Ilham ~ new fragrance
French niche line SoOud will launch Ilham, a “new fragrance destination that blends East and West”. The brand’s most recent introduction was Fatena…
SoOud Fatena ~ new fragrance
French niche line SoOud has launched Fatena, a new fragrance for women…
SoOud Asmar ~ fragrance review
Oud, or (most often) a synthetic chemical resembling its aroma, has established itself as a major fragrance note (and scent category) over the last ten years, but even with all the oud perfumes for sale, few people have smelled authentic oud. I’m guessing most perfume lovers (fanatics) no longer regard oud, or ‘Middle Eastern,’ scents as ‘exotic’ — oud perfumes are just another option in an overcrowded fragrance market. (Personally, I need a break from oud!)
The company SoOud was founded by Stéphane Humbert Lucas of Nez à Nez, who describes himself as a “painter-aesthete” who “writes and sculpts aromas.” The ‘oud’ in SoOud perfumes, if there is any oud in the formulas, is conjured by rich fragrance notes delivered in a Middle Eastern style.
Asmar, “the dusky one,” contains bergamot, white honey, carnation, roasted coffee, amber cigar, Grape marc, amber, tobacco leaf, chamois, musk and vanilla. I like the first minutes of Asmar best: a bold mix of honey and “amber cigar” (a creamy, sweet tobacco note). As the perfume develops, it becomes smoother, more gourmand…