And Viktor & Rolf’s “Alternative No. 1″ turns perfume into performance art: a darkened room, an advertising image, a fragmented perfume bottle made from pieces of other vessels, and a fragrance that is both scent and stench invite viewers to participate and evoke reactions like intrigue and disgust, the way the best conceptual art and fashion always ought to do.
— From The Moment blog at the New York Times…
Rotterdam, a (not new) fragrance created by architects Herzog & de Meuron, is now available at pop-up store the Wrong Store at 259 Tenth Ave in Chelsea:
Created to coincide with a 2004 retrospective of their work at the Netherlands Architecture Institute in Rotterdam, the perfume has notes of Rhine water, patchouli, hashish, tangerine, algae, fur and–believe it or not–dog. One whiff conjures up the seedy underbelly of the Dutch industrial capital, and that's just the point…