And Viktor & Rolf’s “Alternative No. 1″ turns perfume into performance art: a darkened room, an advertising image, a fragmented perfume bottle made from pieces of other vessels, and a fragrance that is both scent and stench invite viewers to participate and evoke reactions like intrigue and disgust, the way the best conceptual art and fashion always ought to do.
— From The Moment blog at the New York Times. The article is about The Art of Fashion, an exhibit now appearing at the Museum Boijmans Van Beuningen in Rotterdam. The exhibit "explores the boundaries of fashion" and also includes works by Naomi Filmer, Hussein Chalayan and others; it will run through January 10th of next year.