I think what enraged me, apart from the musical effluence, was the comment on the press release that claimed Ronan was qualified to make a fragrance because “he knows what he likes”. Well, I know what I like fashion-wise, but that doesn’t make me Nicolas Ghesquière. I know what I like in perfume, but I am not Christopher Sheldrake or Francis Kurkdjian (genius noses both).
— Bethan Cole in the UK Times Online, writing about the new Ronan Keating scents Hope by Ronan and Believe by Ronan…