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Smell is a powerful sense that can evoke memories and spark emotional connections. And it's increasingly big business.
In this programme, we lift the lid on the multi-billion dollar fragrance industry; finding out how scent can influence customer behaviour, build teams, and even help to sell houses.
— You can listen to The business of scent at BBC World Service's Business Daily (18 minutes). Hat tip to AnnE!
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Bonnie Blodgett, author of Remembering Smell: A Memoir of Losing — and Discovering — the Primal Sense, talks to NPR about the smell hallucinations and anosmia that resulted from using Zicam nasal spray. You can listen here. Many thanks to Joe for the link!
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Michael Edwards of Perfume Legends: French Feminine Fragrances and Fragrances of the World 2010 talks to Richard Fidler as part of the Conversations series from Brisbane’s 612 ABC.
You can listen here…
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Will Andrews of the Fragrance Creation Team at Procter & Gamble will be giving a talk, The science of scent: Adventures in a creative mind, at the Royal Institution of Great Britain in London…
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Radio Netherlands Worldwide talks briefly to Serge Lutens, Jean-Claude Ellena and Thorstein Biehl in the radio show Enjoying the scent-uous experience of perfume as artwork for the nose. About 5 minutes long. Many thanks to Alison for the link!