Posted by Robin on 45 Comments
Aboard the luxury ship MSC Splendida, passengers will now experience the delicate aroma of a fragrance exclusively developed for MSC Cruises: MED by MSC. The fresh, fruity and warm scents of fig, almond and vetiver will gently infuse select areas and linens on the cruise ship, creating a welcoming and inviting ambiance and an enhanced sense of well-being and luxury.
— From the press release MSC CRUISES: CREATING THE ESSENCE OF MEMORY.
Posted by Robin on 39 Comments
Stop air and noise pollution in malls. Whether you remember Drakkar Noir as a bad cologne or a bad Danish dance duo from the '80s, either way A&F pumps out way too much of it from its doorways.
— Chris Riemenschneider on why you should not ask for anything from Abercrombie & Fitch for Christmas, in Please, please, please don't ask for these at the Star Tribune. Many thanks to Emily for the link!
Posted by Robin on 23 Comments
The Scent Marketing Institute, “the worldwide leading authority that provides information and education about the benefits, development and implementation of Scent Branding efforts and scent-centered marketing strategies”, is hoping to capture the smell of Las Vegas:
Harald H. Vogt, Founder of the Scent Marketing Institute and organizer of the SCENTworld Conference & Expo, announced today that a team of leading Scent Marketing and Multi-Sensory Branding experts is collaborating to develop the “Scent of Las Vegas”…
Posted by Robin on 14 Comments
THE new Hollister store, on the corner of Houston Street and Broadway, has a smelly problem. Along with the studs in shorts standing by the door, the Hollister fragrance is billowing out into the streets, neighbors complain.
— Another stinky store in New York City. Read more at Locals raise stink at New York Post.
Posted by Robin on 57 Comments
It's just a matter of time before someone's going to get sick and keel over from it or has an allergic reaction to it.
— Passersby react to the perfume wafting from the Diane von Furstenburg boutique in New York City. Read more at Monsters & Critics.