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Amsterdam-based agency TBWA\Neboko collaborated with Raúl&Rigel, a production company specializing in fabricating unusual billboards, to produce a series of unbranded, blank red and yellow billboards with a hidden compartment to store fries. An internal heat and ventilation system intensified the smell of the snack and directed it toward anyone walking within five meters of the display.
— Read more in McDonald's Made Scented Billboards That Smell Like Its French Fries at AdWeek.
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One-hundred-and-fifty lighted Christmas trees — a mix of fraser and noble fir — will line the avenue’s sidewalks from 46th through 61st Streets, with mist scent diffusers from Scent Marketing Inc. dispersed across every few tree clusters to distribute the fragrance, which features notes of pomegranate, pine, cloves, cinnamon and mandarin orange.
— Read more in Fifth Avenue Will Smell Like Nest New York’s ‘Holiday’ Scent This Winter at Women's Wear Daily via Yahoo.
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“Both of my grandmothers were chefs so I grew up in the kitchens and smelling the fields of flowers around our house,” she said from her home in Paris. Ms. [Dora] Baghriche, a senior perfumer at the fragrance development company Firmenich, has since created scents for major fashion houses like Yves Saint Laurent and Estée Lauder.
But one of the most unusual challenges of her career came when an unexpected brand asked her to design a fragrance for new spaces they were building called “experience centers.”
The brand was Mastercard, befuddling Ms. Baghriche, 43. “When Mastercard told me what they wanted to do, my first question was, ‘Why?’” she said.
— Read more in When You Think About Your Credit Card, Does a Fragrance Come to Mind? at The New York Times.
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Perhaps unsurprisingly, some of the smells required to accurately recreate certain historic settings are not particularly pleasant – among the more-than 500 speciality scents listed on AromaPrime’s website are such unappealing but evocative offerings as mildew, garum, chlorine gas, sewers, and rotting flesh – but, when the company launched in 1973 (then known as Dale Air), its main focus was removing bad smells. Founder Fred Dale began with designing pleasant aromas for places like hospitals and care homes, and also devised nostalgic scents to encourage reminiscence and conversation between residents of the latter spaces, particularly those with dementia. Many of these individuals had been young in the 1920s and ’30s, and so Fred created comfortingly familiar scents from those decades: toffee, coal fires, horses, carbolic soap.
— Read more in Scent back in time: how ancient odours can bring the past to life at The Past.
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Developed by creative agency Space, the bus shelters feature an upside-down “living roof” made of roses and cucumbers, while an infused scent is dispensed throughout the shelter to tempt commuters. A doorbell is also engraved on with the sign “Press for the Peculiar” that plays music while the voice of a Victorian gentleman conveys a monologue.
— Hendrick’s Gin has taken over selected bus shelters in London, Manchester, Brighton, Cardiff and Liverpool to promote its new Gin Cucumber Lemonade. Read more in Victorian-Style Bus Shelters Scented With Roses and Cucumber to Promote Gin at Adweek.