"They said it was `weird,'" he says, recalling Coty's initial reluctance to base the scent on essential oils. "They said it was spiritual, and they said those kinds of scents don't usually sell."
— Russell Simmons on his new scent, Phat Farm Atman. Simmons is donating all of the profits from the fragrance to charities that benefit children. (via The Toronto Star link no longer working, sorry!)