Not quite as funny as it used to be, but perhaps comforting all the same? The Old Spice Man, back again, x 3.
You can lose so much
In life, you can lose so much. Money, time, shame and credibility, but one of the most unexpected, which makes it no less tragic, is scent. A few months ago, this happened to men all over the world, when the Old Spice company decided to cease commercial sales of one of its oldest products, Old Spice Eau de Toilette Original.
— Read more in Is ‘dad smell’ dead? How an entire generation was left adrift when a classic perfume disappeared at El País. (Note that I am not at all sure the discontinuation is really worldwide. And do see Kevin's review of Old Spice.)
The man your man could smell like
While Cari Casteel was watching Super Bowl ads about a decade ago, she didn’t expect to find the inspiration for her PhD thesis.
An Old Spice commercial played and “the man your man could smell like” catchphrase caught Casteel’s attention. Her mind wandered, and she started to think about what men usually smell like compared to what women usually smell like, and how personal care products help to construct those scents and connect with ideas about gender.
— Read more in An ‘olfactory identity’: UB researcher studies the history of deodorant at University of Buffalo News Center.
Scent-A-Claus
Did Old Spice have a tough year? They could only afford Isaiah Mustafa's voice for Christmas? Here's last year if the voice is not enough.
#SmellReadyfortheHolidays
The Old Spice Man (aka Isaiah Mustafa) stars in a holiday pop-up book.