Indie natural line Providence Perfume Co has launched Drunk On The Moon, a new fragrance…
Boxwalla Perfumer Series x Sigil Scents ~ fragrance review
In December 2015 (was it really that long ago?!) I wrote a review of Boxwalla, a subscription service that offered surprise samplings of beauty products (or books, or films — multiple possibilities!). Now Boxwalla has introduced The Perfumer Series, limited edition boxes that showcase independent perfumers and their creations through sampling and shared exploration. Their first collaborator is Sigil Scent, an indie, all-natural fragrance brand based in Los Angeles.
Boxwalla’s “scent experience” of Sigil Scents consists of two phases. For the first phase, the “Learning/Discovery Phase,” you receive samples of four fragrances from Sigil Scent. For the second phase, “The Full Bottle Experience,” you decide which of the four scents is your favorite and submit your choice to receive a full bottle of it. Between the two phases, you’re invited to view and read conversations with Sigil Scents perfumer Patrick Kelly (via social media and email newsletters) as you try each scent…
Hiram Green Lustre ~ new fragrance
Strict binaries
Despite evolving conversations around gender fluidity, fragrance is the one space that continues to be defined by strict binaries of feminine and masculine. Florals and delicate smells traditionally have been assigned as feminine, while stronger and muskier scents as masculine.
Patrick Kelly, founder of an innovative fragrance label, Sigil, doesn't subscribe to such archaic restrictions.
— Read more at Sigil Is the Genderless Natural Fragrance Label Disrupting the Mainstream at PaperMag. (Note to aspiring perfume brands: there is not much left in the mainstream fragrance industry that hasn't already been disrupted a thousand times over and then some. You will not be the first.)
