I’ve been known to let people sniff a perfume I’m wearing and tell them an outright lie: “Oh, this? It’s built around a molasses-corn silk note that’s just been developed!” or “The perfumer was trying to re-create a country scene. Imagine a field in early summer: the scents of cows, manure, grass, damp earth, and a near-by forest full of blooming honeysuckle!” I tell these “stories” with a straight face and excitement in my voice and often people believe me: “That’s what it smells like!” they say.
I do believe it’s possible to pull the proverbial wool over the eyes (and noses) of even the most jaded perfume lovers if you wrap vibrant images, an exotic storyline, and “forbidden,” “rare” and “hard-to-import” ingredients around a new fragrance; maybe it’s even EASIER to pull the wool over perfume lovers’ eyes because we often have well-developed imaginations, and we desperately want new perfumes to be BOLD! OUTRAGEOUS! ORIGINAL!
I became excited about Nasomatto Black Afgano as I read news releases about its formulation…