If there’s a product I can’t do myself because we don’t have the know-how, it means that I can have an idea and LVMH will have the expertise to explore new territories and products. I’m not afraid of being bigger, but I think you need the right people to implement what I am creating.
Marc [Chaya, co-founder] and I never thought we were niche. When you start a company, you start small. We were privately funded from the two of us, as well as a third party, so it was small because we had limited resources.
— Perfumer Francis Kurkdjian on the LVMH acquisition of Maison Francis Kurkdjian. Read more at Perfumer Speaks on Rare LVMH Acquisition at Business of Fashion.