Nautica will launch Nautica Oceans, a new fragrance for men, this coming March. Oceans will take advantage of new water-based (rather than alcohol-based) fragrance technology developed at Mane USA:
The patent-pending micro-emulsion technology…allows for a concentrated oil load of up to 20 percent to be built into water-based fragrances — and as a bonus, also offers skin benefits.
Oceans is meant to be “an environmentally responsible fragrance which utilizes biodegradable ingredients and packaging”, and will be fronted by actor Luke Flynn…