Louis Vuitton will launch Les Parfums Louis Vuitton, a new collection of seven fragrances for women. Les Parfums Louis Vuitton were developed by perfumer Jacques Cavallier and will be fronted by French actress Léa Seydoux…
Les Parfums Louis Vuitton
Perfumer Jacques Cavallier talks about the upcoming Louis Vuitton perfume line. First, a general video, then below the jump, short videos about flower and leather notes.
Fragrant roots in Grasse
The re-estabishment of these fragrant roots in Grasse by two behemoth brands at a time when a potent cocktail of geopolitical unrest, exchange-rate volatility and economic uncertainty have weighed on many parts of the luxury market is not surprising. Global sales of premium perfumes are expected to hit $29 billion this year, and are set to grow 3 to 4 percent annually through 2020, according to the research group Euromonitor International.
— Louis Vuitton and Christian Dior, both owned by LVMH, refurbish estates in Grasse because of "the business of carefully conjuring up, then encapsulating, characters, dreams, memories and emotions". Read more at Louis Vuitton and Christian Dior Follow the Scent of Opportunity at The New York Times.
Don’t expect to pick one up when passing through duty-free
Shrouded in secrecy up until now, this new release, due in September, will be a collection of fragrances of which many will focus on pure floral notes, as well as a new note from Louis Vuitton leather. An innovative CO2-extraction method has been developed to preserve the essence of the flowers, which include Grasse rose and jasmine. Distribution will be selective. Don’t expect to pick one up when passing through duty-free — this will be available from Louis Vuitton boutiques only.
— Louis Vuitton's house perfumer, Jacques Cavallier, talks to the Financial Times about the brand's upcoming perfume line. Read more at On the scent: Louis Vuitton launches its first perfume collection.