Shrouded in secrecy up until now, this new release, due in September, will be a collection of fragrances of which many will focus on pure floral notes, as well as a new note from Louis Vuitton leather. An innovative CO2-extraction method has been developed to preserve the essence of the flowers, which include Grasse rose and jasmine. Distribution will be selective. Don’t expect to pick one up when passing through duty-free — this will be available from Louis Vuitton boutiques only.
— Louis Vuitton's house perfumer, Jacques Cavallier, talks to the Financial Times about the brand's upcoming perfume line. Read more at On the scent: Louis Vuitton launches its first perfume collection.