Spanish house Loewe has launched 7 Cobalt, a new spicy woody fragrance for men. 7 Cobalt is a flanker to 2010’s 7 de Loewe. The brand has also repackaged their fragrance line: all of the offerings now come in the block-shaped flask shown above, in a rainbow of colors (see below)…
Year of the Ox x 3
Three (not-perfume) videos for the Lunar New Year. First, two from Loewe on traditional Chinese folk arts, then a 6+ minute “journey of discovery and renewal” from Burberry.
The (almost) daily lemming
Extremely high on my list of things I want but will probably never see and would not pay the price for anyway: Loewe Beetroot room spray, from their new home collection that I also never would have heard of if the Times hadn't covered it last week. Due to launch in September, €85 for 150 ml. "Home fragrance with beetroot essence. Olfactory creation that highlights nature’s most authentic and pure scents. Glass container with glazed ceramic stopper and cotton label, providing organic textures to the product." For €70 there is a wax candlestick (see above, it looks like a candle in a holder but the whole thing is wax and so you have to put it on a plate or whatnot, and they do of course sell a black glazed terracotta base just for this purpose, €20) and also for €70 there is a regular jar candle (that's the small one shown above; the large is not yet on their website), and a diffuser for €210. Everything also comes in Honeysuckle, Luscious Pea, Tomato Leaves, Ivy, Liquorice, Marihuana, Juniper Berry, Cypress Balls and Oregano. I'll take the lot.
(More) brand messages x 5
From Nina Ricci, “Nina At The Apple Market”, followed by (below the jump) a Tom-Fordesque spot for Tom Ford Beau de Jour (recently released into the Signature collection). Then we’ve got a 30 minute beginner yoga routine from the folks at Karl Lagerfeld, and Linda Pilkington at Ormonde Jayne demonstrating a floral bouquet cake for Mother’s Day. Last, the spot for Loewe Paula’s Ibiza.
Loewe Paula’s Ibiza ~ new fragrance
Spanish house Loewe has launched Paula’s Ibiza, a new limited edition unisex fragrance. Paula’s Ibiza is being released in conjunction with the capsule clothing line of the same name, inspired by the long-closed Ibiza boutique Paula’s. A portion of the proceeds from the collection will be donated to educational projects for children in socially vulnerable groups affected by COVID-19…