Today, I think the fragrance market is made for the consumer. It is not the perfumer who says, “now you should like jasmine.” It is the consumer that says, “I like jasmine and I want the best one.” Nobody can say to me, you have to wear this. You choose your fragrance by instinct.
— Laura Bosetti Tonatto on changes in consumer preferences. Read more at Deciphering the Independent Fragrance Market at Business of Fashion.