The Six Scents Fragrance Initiative is a new, ongoing collaboration between Symrise, Metaproject and Seven New York. The group plans to launch six new fragrances every year with a percentage of the proceeds going to charity. Six Scents: Series One will launch next month, and will benefit Designers Against AIDS' International AIDS Awareness Education Center in Antwerp, Belgium.
Each of the six fragrances was developed by a celebrated designer working in conjunction with a Symrise perfumer. The fragrances for Series One, curated by Joseph Quartana of Seven New York, are:
Fragrance 1: Urban Tropicalia ~ by Alexandre Herchcovitch. According to perfumer Joachim Correll, “The inspiration for this fragrance was driven by the way that Alexandre creates fashion: The creative liberty he uses to design fashion which can be used equally by men or women…”