The daily lemming

Posted by Robin on 27 February 2023 4 Comments

A lemming for fans of the dearly departed Rodin Olio Lusso line (with props to whomever mentioned this in the comments the other day): a limited edition Jo Malone + Rodin series, which apparently launched last summer. At the US Jo Malone site, you can currently find the Jasmine & Neroli Luxury Body Oil ("Envelop skin with this sumptuous body oil. Massage in to enjoy an uplifting, sensorial experience. Enriched with evening primrose and sweet almond oils that nurture, it smooths on to leave skin feeling velvety soft. Infused with an exquisite scent to inspire the senses and help cultivate feelings of calm"; $136 for 109 ml), plus Jasmine & Neroli Luxury Face Oil ($96 for 13 ml), Jasmine & Neroli Luxury Oil Gel Cleanser ($70 for 180 ml), Jasmine & Neroli Luxury Hand & Body Cream ($88 for 100 ml) and Luxury Face Cream (not shown; $95 for 50 ml). Yes, it's still spendy!

The (almost) daily lemming

Posted by Robin on 2 February 2023 6 Comments

Jo Malone's Myrrh & Tonka Cologne Intense in a limited edition bottle for Ramadan. 100 ml for €198 at Douglas in Austria.

Cologne Intense

Posted by Robin on 4 January 2023 4 Comments

A trippy spot for Jo Malone's newly repackaged Cologne Intense collection.

To expand in the US

Posted by Robin on 4 January 2023 2 Comments

IMarc Group estimates the North American (including the US and Canada) perfume market to be worth $6.2 billion as of 2021, reaching $7.5 billion by 2027. In contrast, the UK market is yet to crack the $2 billion mark as of 2022, per market intelligence firm Mintel. To expand in the US, the brand is betting on more out-of-home campaigns, such as the winter 2022 Let It Snow campaign, which has seen a Morris Minor car touring across northern American cities.

— Read more in Inside Jo Malone London’s North America push at Vogue Business.