British niche line Jo Loves will introduce Red Truffle 21, a new fragrance, in October. Red Truffle 21 was inspired by the shaved truffle on a pasta dish in Harry’s Bar, London…
The taste of a global brand
It was never about one store, I've had the taste of a global brand in my mouth and that's where I'm heading back to. Once we get through one Christmas here, which will be haywire, I'll start to roll it out next year into new territories. We'll have a couple more stores here, it's a British brand, so we'll start here and our next port of call will probably be the US.
— Jo Malone on her plans for her new brand, Jo Loves. Read more at Jo Malone aims to go global as fragrance queen returns from business exile at International Business Times.
Jo Loves White Rose & Lemon Leaves ~ new perfume
British niche line Jo Loves has launched White Rose & Lemon Leaves, a new fragrance for spring…
Jo Loves Shards of Cedar & Red Thyme ~ new perfume
British niche line Jo Loves will launch Shards of Cedar & Red Thyme next month…
Jo Loves No. 42 The Flower Shop, A Shot of Fresh Sweet Peas & A Shot of Muguet & Cedar ~ new fragrances
British niche line Jo Loves has launched a new trio of fragrances, the Flower Shop Collection (No. 42 The Flower Shop, A Shot of Fresh Sweet Peas and A Shot of Muguet & Cedar), celebrating the brand’s first store, at 42 Elizabeth Street, London SW1…