Anna Sui has launched Wild Wonder, a new collection of five ‘fantasy world’ fragrances marking the brand’s 25th anniversary as a fragrance house. Dew Fields, Electric Whisper, Mystic Luna, Thorn of a Rose and Utopia Mist were developed by perfumer Jérôme Épinette…
Victoria Beckham will launch 21:50 Rêverie, the fourth fragrance in her recent unisex collection, in early October. Like Portofino ’97, San Ysidro Drive and Suite 302, 21:50 Rêverie was inspired by an important moment in her life…
Salvatore Ferragamo has launched Signorina Unica, a new fragrance for women. Signorina Unica is a flanker to 2012’s Signorina, and follows last year’s Signorina Libera…
Donna Karan has launched the Cashmere Collection, with four new fragrances: Cashmere & Palo Santo, Cashmere & Tiare Flower, Cashmere & Tunisian Neroli and Cashmere & Wild Fig…
That’s also why he’s not a fan of consumer testing. “It’s a tool, but it’s about how you use the results,” he says. “Some clients use the consumer testing to please everybody and they need to check all the boxes. And that’s where making a fragrance becomes making a soup. I’m always more in the niche world, and trying to do something different — I’m not doing it to please everybody.”
— Perfumer Jérôme Epinette, quoted in Inside the Mind of Beauty’s Most In-demand Perfumer at Women's Wear Daily.