Geza Schoen, Founder and Perfumer behind the cult brand Escentric Molecules, cites an ecological awareness as directing the industry towards upcycling: ‘perfume houses like the IFF have come up with a range of fascinating new products, i.e. a coca-based raw material that uses the shells of the fruit that have been thrown away.’ Similarly Isabelle Lewenhaupt, founder of Bjork and Berries, says that ‘all of our eau de perfumes contain organic fermented alcohol, which is made from organic food waste such as sugarbeets.’

— Read more in How fragrance has unleashed the power of nature at Marie Claire UK.