Beauty brand Glossier will launch Glossier You Soie, a new fresh solar fragrance for women, next week. You Soie is a flanker to 2017’s Glossier You…
The (almost) daily lemming
From Glossier, Daily Oil Wash: "Body wash goes luxe. A gentle body cleanser that provides a deeply nourishing wash, free from soap and sulfates. Its unique oil formula transforms into a milky lather when mixed with warm water, leaving the skin feeling soft and hydrated." In Orange Blossom Neroli, $28 for 250 ml at Glossier.
Glossier You Fleur ~ new fragrance
Beauty brand Glossier will launch Glossier You Fleur, a new fragrance for women, next week. You Fleur is a flanker to 2017’s Glossier You…
The daily lemming
On markdown for $18 at Sephora, a Glossier Balm Dotcom duo: "...cult-favorite lip balm in two limited-edition holiday flavors, Biscotti and Espresso....This ultra-rich balm, now in its original formula, nourishes dry lips with antioxidants and natural emollients. It has a thick, waxy texture that seals in moisture, leaving lips feeling smooth and hydrated." In two x 15 ml.
A blind buy
Jonelle Dholah-Davis didn’t know what Glossier’s new perfumes would smell like, but she knew she wanted both of them. The 28-year-old nail artist in Ontario, Canada, woke up on the morning of Oct. 3, logged on to Sephora’s website, and purchased Rêve and Doux for $78 each.
In the perfume world this is called a blind buy. And, according to Glossier, the beauty brand founded by Emily Weiss in 2014 and last valued at over $1 billion, many other customers bought the scents without smelling them as soon as they were released.
— Read more in How Gen Z Fell for Glossier’s New Perfume Without Ever Smelling It at The Wall Street Journal.