Niche line Escentric Molecules has launched two new fragrances, Escentric 02 and Molecule 02:
Escentric 02 [shown] uses an unparalleled concentration of ambroxan combined with vetiver and muscone, a particularly gorgeous nature-identical musk. Orris, elderflower extract and hedione add an instant effervescence to the topnote, giving it a fresh 'mineral' effect…
The Reg Vardy Gallery at the University of Sunderland, Tyne & Wear, England, will host If There Ever Was: an exhibition of extinct and impossible smells:
In his book of essays entitled, Late Night Thoughts on Listening to Mahler’s Ninth Symphony, the physician Lewis Thomas wrote, “The act of smelling something, anything, is remarkably like the act of thinking itself.” And it is with this appreciation of smell as comparable to thought and interpretation that the exhibition If There Ever Was considers scent as integral to the perception of abstraction and representation…
Escentric 01 is one of the two releases last year from Escentric Molecules, a relatively new perfume house created by Berlin-based perfumer Geza Schoen. Molecule 01 consists solely of the aroma chemical Iso E Super. Escentric 01, the subject of today’s review, is…
There is an interesting article about scent marketing in the IndyStar:
A growing number of companies are targeting consumers' sense of smell to market brands and products in an almost subliminal way. They're hiring scent marketers, who concoct odors and serve them up using blowers strategically placed in public places.
At the Omni hotel, the lobby apparently smells like lemongrass & green tea, the cafe smells like mochachino. Read the rest here (link no longer working, sorry!).
In a related story, the Citroën C4 (by the French car maker) comes with a scent diffuser that works through the car's ventilation system. Nine fragrances, ranging from Mint & Musk to Ylang & Bamboo, are available. See the details at the Citroën website.
Perfumer Geza Schoen of Escentric Molecules explains the appeal of Molecule 01, a single note fragrance composed of the chemical Iso E Super…