Gap Inc. is making its return to the beauty category with the launch of Gap Beauty, reintroducing its iconic fragrance collection.

Launching in stores and online on July 30, the collection reimagines Gap’s signature fragrances—Dream, Grass, Heaven and Om—as eau de parfums, while introducing a new scent, Harmony. 

— Read more in Gap relaunches fragrance collection with debut of Gap Beauty at FashionNetwork.

For the 2026 version, [perfumer Nicole] Mancini wanted to keep that call to nature but make [Grass] more complex with different facets of green notes—green mandarin, which reminds her of sun-warmed skin; violet leaf, which she says has a "touch of cucumber wetness"; vetiver, which is super grounding; and matcha tea through DSM-Firmenich's proprietary Smell-the-Taste technology.

— Read more in Grass! Dream! Heaven! Gap Beauty Is Back, and We Scored a First Look at the Resurrected '90s Scents at Who What Wear.

One sniff of Gap Dream brings me back to my childhood bedroom. It’s 1996, and I’m poring over the latest issue of Tiger Beat magazine with my best friend Diana, debating which floppy-haired teen dream we want to marry. (Hi, JTT!) For those of you who, like me, have been holding onto your Dream fragrances for more than 20 years—occasionally spritzing those frosted bottles for a trip down memory lane—you’ll be thrilled to know you can officially retire your old stock.

— Read more in Gap’s ’90s Perfumes Are Available for Purchase in 2025—If You Know Where to Look at Allure.