Christian Dior will launch Dioriviera, the latest addition to their upscale La Collection Privée Christian Dior fragrance series, next week. Dioriviera is the collections’ first new perfume developed by house perfumer Francis Kurkdjian…
The Perfumer’s Garden
You may remember that the Perfumer’s Garden at the Estate of Trianon (at the Palace of Versailles), created with the support of Maison Francis Kurkdjian, was due to open this spring. It will open on May 30. In the video below, Alain Baraton, Head gardener of the estate of Trianon, and Francis Kurkdjian, Perfumer and Artistic Director, conduct a tour. About 4 minutes.
One person led to two
The scent was created back in 2015 in celebration of Baccarat's 250th anniversary. It was supposed to be a limited edition of 250 crystal bottles, designed by Georges Chevalier, housed in a beautiful box, available for the happy few. It was intoxicating. People would stop you on the street and ask you “what is your scent? It's the most beautiful scent that I have ever smelled.” It was very mathematical: one person led to two. It's exponential. I think what happened on social media is a reflection of what happened in real life. Francis created one of the most desirable scents in the world without any marketing spend, any campaign, any KOLs, or any celebrity embodying the scent. It's unheard of.
— Marc Chaya on Maison Francis Kurkdjian Baccarat Rouge 540. Read more in Maison Francis Kurkdjian CEO Marc Chaya on the business of fragrance at Esquire Singapore.
Maison Francis Kurkdjian 724 ~ new fragrance
Maison Francis Kurkdjian has launched 724, a new unisex fragrance. 724 is reportedly a relaunch / reworking of 754, a 2012 Bergdorf Goodman exclusive…
Very Dior-like
They take on the idea of tradition versus modernity, which is very Dior-like. In each perfume, a flower is a key ingredient. You have the Iris in Bois D’Argent, the lavender in Eau Noire, and the orange blossom in Eau Blanche. All these flowers are classic ones from the 18th century and were used by royalty. Kim Jones’ show “Jardin” capsule is also about flowers, so a relationship to the garden is very important. It’s a joy in the house of flowers, even for men and women.
— Dior's new house perfumer, Francis Kurkdjian, on the relaunch of the 2004 Hedi Slimane fragrances. Read more in Francis Kurkdjian On The Joy Of Flowers And His First Dior Perfume Project at Elle via Yahoo.