Posted by Robin on 6 Comments
Fragrance sales—which last year posted their first gain since 2006—have continued to show momentum in the first two months of this year, according to data released by market researcher NPD Group.
— Read all about it at Fragrance Sales: A Whiff of a Turnaround at CNBC.
Posted by Robin on 10 Comments
Still, a designer fragrance remains a quintessential holiday gift because it’s seen as a way to bestow an affordable whiff of luxury from top-tier brands. Introduced this fall, Bleu de Chanel was not only a top Christmas seller for Bloomingdale’s, but the chain’s biggest men’s fragrance premiere ever, said Howard Kreitzman, its vice president for cosmetics and fragrances.
— From Smells like 2010 at the New York Times.
Looking to attracting the attention of the massive holiday shopping crowds in New York City, The Fragrance Foundation unveiled a new "street-wise" element to its One Drop Changes Everything campaign. It will utilize eye-catching telephone kiosk placements strategically located across midtown Manhattan starting Nov. 19.
— From One Drop Changes Everything... at Happi. Has anyone actually seen any One Drop advertising in the wild? (and if you have no idea what that is, see here)
Posted by Robin on 13 Comments
In an industry famed for its creativity, the olfactory vision of the fragrance market has been somewhat clouded of late. Manufacturers have tended to take a belt and braces attitude to riding out the recession, limiting launch activity and meeting the cautious consumer approach to the downturn with a play it safe attitude.
— From Fragrance – safety in numbers at Cosmetics Business. Topics include flankers, celebrity fragrance, fragrance collections and bottle sizes.
Posted by Robin on 44 Comments
Bloom says that for the past 10 years, seven out of the 10 top-selling luxury fragrances in the U.S. have remained the same. For example, Donna Karan's flowery Cashmere Mist, which first launched in 1994, and the truly timeless Chanel No. 5, which has adorned women since 1921.
— That's Rochelle Bloom of the Fragrance Foundation, quoted in Smelling Out Sales In Perfume at Forbes.