We often discuss “niche perfumery,” but what about niche toiletries? Lip balm, for example. Who doesn’t own a lip balm of some kind? It might just be a basic ChapStick or Blistex picked up at the drugstore. On the other hand, it might be a lip-care item with a carefully honed image (and a matching scent), designed to appeal to a very specific user group. Here’s a selection of quirky lip balms that have caught my attention over the past few months.
For the traditionalist-with-a-twist: Burt’s Bees Revitalizing Lip Balm with Blueberry and Dark Chocolate. This new iteration has the same ideal consistency as the original Beeswax formula, with natural flavoring from extracts of antioxidant-rich (and tasty) blueberries and dark powdered cocoa…