A week late, but from Dior, two May Day videos. First up, a bottle porn video for the re-release of the Baccarat bottle for Diorissimo. It is a numbered limited edition, and sorry but I don’t know where to get one or what it costs. Below the jump, perfumer Francis Kurkdjian on Diorissimo (in French, you can generate English subtitles in the YouTube settings).
Dior x 3
Quick spots for three fragrances in Dior’s La Collection Privée: Sakura, and below the jump, Oud Ispahan and Lucky.
Cry baby, part 3
Natalie Portman for the new (all over again, and yes, some of this is footage we’ve seen before) Miss Dior Parfum. Below the jump, she talks to perfumer Francis Kurkdjian about the fragrance.
The expression of Dior’s Couturier-Perfumer
A spot from Christian Dior for New Look and the rest of the La Collection Privée Christian Dior series.
Does not resonate in 2024
But the juice of 1947, of course, does not resonate in 2024—and it’s for this reason Francis says that the original Miss Dior is not for sale today. “You don’t want to wear clothes from 1947, and it’s the same for perfume. No one wants to smell like their grandmother, but [in the same as fashion] you can keep the ideas, philosophy or structure and reshape it to make it more relevant.”
— Read more in Francis Kurkdjian just reinvented Miss Dior—and I was one of the first to smell the new perfume at Marie Claire.