Guerlain has launched Shalimar Millésime Jasmin, a new fragrance for women. Shalimar Millésime Jasmin is a limited edition flanker to 1925’s Shalimar, and follows 2020’s Shalimar Philtre de Parfum, 2021’s Shalimar Millésime Vanilla Planifolia, 2022’s Shalimar Millésime Tonka and 2023’s Shalimar Millésime Iris…
For Guerlain Florabloom: perfumer Thierry Wasser on tuberose enfleurage, followed by (below the jump) grower Emmanuelle Gastadi in the tuberose fields in Grasse.
Guerlain will launch Rose Amira, a new floral fragrance in the new Absolus Allegoria series. (Also now in this series are a number of fragrances previously in the Les Absolus d’Orient series: Cuir Intense, Epices Exquises, Oud Essentiel, Patchouli Ardent and Santal Royal…
For her graduation project, a men’s ready-to-wear line based on cashmere and linen, she created a multisensory show in which each garment was associated with a scent. Her proposal did not go unnoticed. After graduating, she received two job offers: one to design clothes at Martin Margiela’s atelier, and another to be a researcher of olfactory trends at Firmenich, the Swiss giant that dominates the perfume and flavor business. “I took the second one. Every morning, a senior perfumer had me smell raw materials. One day he gave me a bottle of triplal, a herbaceous, green leafy aroma, very similar to that of pine or freshly cut grass. It carried me... I don’t know where, but it carried me. That’s when I thought: ‘I want to dedicate myself to this, to creating fragrances that carry people.’”
— Read more in Delphine Jelk, the perfumer who creates custom fragrances that cost over $135,000 at El País USA edition.
Guerlain has launched Florabloom and Florabloom Forte, new fresh floral fragrances in the Aqua Allegoria series…