Molecular aura

Posted by Robin on 13 November 2024 2 Comments

Where most perfumers in the industry emphasized the use of potent concentrations of natural ingredients, Coty’s leaders chose to invest in a scientifically advanced, time-released formula called molecular aura. This innovation bolsters the notes in a fragrance to ensure a stronger, more impactful, longer-lasting olfactory experience.

Foregoing the traditional perfume pyramid of top, heart and base notes, Infiniment Coty is constructed in a 'spherical' manner using patent-pending 'Molecular Aura'. "There is a molecule that allows you to control how the different ingredients evaporates exactly. Instead of having the pyramids, we have a sphere where everything evaporates at the same speed in all directions," explains Nabi. In other words, what you spritz at 6am, will smell exactly the same come sunset.

— Read more in How Infiniment Coty is redefining traditional fragrance compositions at Harper's Bazaar UK.

Fragrance was the standout growth driver for Coty

Posted by Robin on 7 November 2024 3 Comments

Fragrance was the standout growth driver for Coty, particularly in the prestige category, which grew 6% in reported revenue. ... Like-for-like sales for Burberry Goddess and Goddess Intense grew 17% in Q1. Coty also reported that Marc Jacobs Daisy Wild, launched at the beginning of the year, is now in the top three female fragrances for the U.K. and Germany. The company reported that, while it is a comparatively small portion of the Coty portfolio, the ultra-premium fragrance category saw a 17% growth in like-for-like sales.

— Read more in Coty defies beauty slowdown with fragrance still on the rise at Glossy.

Infiniment Coty Paris ~ new fragrances

Posted by Robin on 29 February 2024 21 Comments

Coty has launched Infiniment Coty Paris, a new collection of 14 premium fragrances: Après L’Amour, Aristo Chypre, Atomes Crochus, Encore Une Fois, Entre Genres, J’ai Trois Amours, L’Amour Pourpre, Les Mots Doux, Matin de Jade, Noir Encens, Or de Moi, Santal a la Vida, Soleil d’Ikosim and Un Parc de Roses en Alabama. The scents feature “molecular aura” technology, which reportedly releases the top, heart and base notes all at once and “extend[s] the signature scent of each perfume up to 30 hours”…

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Setting new records

Posted by Robin on 8 February 2024 1 Comment

While we had expected Burberry Goddess to be a major blockbuster, the launch results are exceeding all our expectations and setting new records, fueled by a winning juice and disruptive market activations across all touch points. Burberry Goddess is the biggest launch in Coty’s history, becoming the number-one fragrance launch in many markets and resonating with consumers across all regions.

— Read more in Coty Beats Wall Street Forecasts in Q2 at Women's Wear Daily via Yahoo! Life.

The recently launched Burberry Goddess fragrance is selling particularly well

Posted by Robin on 20 September 2023 3 Comments

The maker of Burberry and Gucci fragrances now sees like-for-like sales growth of 8% to 10% in the fiscal year that started in July. That’s up from the 6% to 8% sales-growth forecast the company gave in August. Sales are expected to accelerate at a faster pace in the first half of the fiscal year, Coty said in a statement Wednesday.

The recently launched Burberry Goddess fragrance is selling particularly well and helping to power the more optimistic outlook, according to Coty.

— Read more in Coty Raises Sales Outlook on Strong Fragrance Demand at Bloomberg via Yahoo! Finance.

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Now Smell This

a blog about perfume

Molecular aura

Fragrance was the standout growth driver for Coty

Infiniment Coty Paris ~ new fragrances

Setting new records

The recently launched Burberry Goddess fragrance is selling particularly well