
Bruce Willis has launched Bruce Willis Personal Edition, the star’s second fragrance for men (the first was Bruce Willis Eau de Parfum)…
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Bruce Willis has launched Bruce Willis Personal Edition, the star’s second fragrance for men (the first was Bruce Willis Eau de Parfum)…
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Bruce Willis and Emma Heming-Willis for Bruce Willis Lovingly.
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Actor Bruce Willis has launched his debut fragrance for women, Lovingly by Bruce Willis. The new fragrance “is a declaration of love to his wife Emma Heming-Willis” (she features in the ad campaign) and follows the actor’s cologne for men, Bruce Willis Eau de Parfum (2010)…
Posted by Robin on 46 Comments

Bruce Willis has launched his debut fragrance for men, Bruce Willis Eau de Parfum. It is described as an elegant green woody scent:
Smart guys live forever…
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Actor Bruce Willis in a "making of" for his debut fragrance, Bruce Willis Eau de Parfum, for the German company LR Health & Beauty Systems. If you wait until the very end, they do show the bottle.
According to Women's Wear Daily, the Bruce Willis fragrance will be "extremely masculine".
The fragrance is set to debut in July, but will not be distributed in the US.
Update: Video no longer available, sorry!