In a way, Arpa amounts to a reset for [perfumer Barnabé] Fillion, who has an ongoing relationship with Aesop, having created for the line such noteworthy scents as the smoky floral Rōzu, the herbaceous Karst and the spicy Marrakech Intense. He’s also designed perfumes for Paul Smith and Le Labo. His new venture, by contrast, is intended as a purely creative exercise uninhibited by trends or commercial briefs, one that sparks ritualistic and multisensory experiences. “I don’t have any targets,” he says. “I made the choice to take this freedom.”
— Read more in For Barnabé Fillion, Fragrance Is a Multisensory Affair at The New York Times.
One of my most vivid fragrance memories was on a beach in Yakushima, where I found a big piece of driftwood that washed up on the shore. I scratched it with my fingers and I could smell that it was hinoki cypress, which was not from the island itself but travelled through the ocean to reach me. I don't normally believe in signs but it was a beautiful moment that made me feel like I was on the right path.
— Perfumer Barnabé Fillion talks about the inspiration for Aesop Hwyl. Read more in Meet Barnabé Fillion, The Perfumer Behind Aesop's New Othertopias Fragrances at Tatler Asia.