I remember when Aveda produced a wide variety of perfume blends (inspired by places and cultures around the world) that were sold in small dark-brown spray bottles. I wore several of those scents and was upset when the line was discontinued. I haven’t paid attention to Aveda perfumes (or should I say “Pure-fumes”) since the demise of those light and pleasing colognes, so when I was in an Aveda salon recently, I tried the brand-new Yatra.
Yatra means “pilgrimage” or “spiritual quest” in Sanskrit. In Yatra’s product announcement, its aroma-therapeutic use is said to “balance mind and body, enhance meditation and contemplation.”
Yatra was created by chief Aveda perfumer Ko-ichi Shiozawa…
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