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Puig says it took 45 million brain readings from men aged 18-35 to finesse the cologne Phantom by Paco Rabanne, adding lavender and lemon to the formula as a result of its research. Givenchy Irresistible eau de parfum – the latest iteration of the Very Irresistible range that has been a bestseller for 20 years – includes a rose extract dubbed “anti-morose”, chosen after biometric research.
— Read more in How AI and brain science are helping perfumiers create fragrances at The Guardian.
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The team said their new AOS requires little energy and integrates sensing and computing units on the same chip. It detects food spoilage by employing thin zinc oxide films that sense even very low levels of hydrogen sulfide and ammonia gases that are high-protein food spoilage markers.
When investigators tested it during the spoilage process of chicken tenderloin, the system continuously tracked freshness scores and food conditions over time. The platform could be used for various applications by adjusting the gas-sensing materials and other parameters.
— Read more in Artificial 'nose' detects spoiled food and reduces waste at The Jerusalem Post.
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What’s next? The team surmises that the model map may be organized based on metabolism, which would be a fundamental shift in how scientists think about odors. In other words, odors that are close to each other on the map, or perceptually similar, are also more likely to be metabolically related. Sensory scientists currently organize molecules the way a chemist would, for example, asking does it have an ester or an aromatic ring?
“Our brains don't organize odors in this way,” said Mainland. “Instead, this map suggests that our brains may organize odors according to the nutrients from which they derive.”
— Read more in A step closer to digitizing the sense of smell: Monell Center, Osmo model describes odors better than human panelists at EurekAlert.
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Researchers at Monell and Google-backed olfactory AI startup Osmo have created a machine-learning model that could accurately describe the smells of chemicals by their molecules. The team found that the AI could also describe the scents better and more accurately than humans. This breakthrough, detailed in the journal Science on Thursday, is a major step forward in the quest to digitize smells.
— Read more in Why Google Wants You to Smell This Article with AI at Daily Beast.
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"I am thrilled to be joining the Osmo team building the world's first AI platform for scent molecule discovery," said Laudamiel. "The fragrance industry has mastered complex plant extractions, scent chemistries, and manufacturing at scale. But when it comes to discovering new scent molecules , there is a new opportunity to explore the billions of untapped molecules that human noses cannot screen on their own."
— Read more in Master Perfumer Christophe Laudamiel Joins Osmo to Develop New Perfume Molecules and Effects via Unique AI Technologies at PR Newswire via Yahoo Finance.