Go ahead, perfumistas, think of all the perfumes you know with a pompom attached to the bottle. I am sure there are more — do comment! — but I could only think of four off the top of my head. Three of those are from Ariana Grande (Ari / Frankie / Sweet Like Candy) and the fourth is Annick Goutal’s latest launch, Tenue de Soirée. If Ariana Grande and Annick Goutal strike you as unexpected bedfellows, think again, because the times they are a-changing at Annick Goutal. The new buzz words are “fun, quirky and young”, and they’re looking to shake up everything from the packaging to the logo to the brand name itself. Tenue de Soirée (evening dress or evening wear) is the “bridge” between the old Annick Goutal and the new, brand-name-yet-to-be-announced. Expect to see the full results of the rebranding by 2018, and for Goutal’s existing line up to be pared down to about 20 or 25 fragrances…
