The backstory of Aesop’s latest fragrance, Hwyl, is a hodgepodge (to which I’ll contribute). Hwyl is a Welsh word (pronounced, rapidly: WHO-will); according to the Oxford English dictionary, it means “a stirring feeling of emotional motivation and energy.” Yet, Hwyl’s perfumer, Barnabé Fillion, when asked by Philippa Morgan in Vogue Arabia, “How would you describe Hwyl in one sentence?” responded “The silence and verdancy of an ancient Japanese forest, and the wind in the canopy.” Hwyl reminds ME of India — the scent of altars and old-style Ayurvedic apothecaries. To each his own…
Holiday fragrance gifts 2017, part 1
We’re starting off this year’s holiday gift series with scented body products of all kinds, and as always, do add any of your own recommendations in the comments! There are seven more posts to come.
My own favorite, just for the spiffy packaging: Cartier La Panthére Powder De Parfum Étincelante. “A shimmering La Panthére Perfume Powder leaving on the skin a velvety veil. A product offering a new sensual gesture, to be layered with the Eau de Parfum and the Shimmering Eau de Parfum for a perfect ritual.” $75 for 100g at Neiman Marcus…
The space between us
Two minutes in the woods, for Aesop Hwyl.
Olous
A short painted animation for Aesop Olous room spray.
The daily lemming
Aesop's room sprays, in Istros ("Vibrant, floral, smoky / A union of enlivening florals and Tobacco, Istros stimulates the atmosphere with aromas of the bazaar."), Cythera ("Woody, oriental, spicy / A veil of Geranium and Incense, lent symmetry by woody Patchouli and the warmth of Myrrh.") and Olous ("Fresh, woody, citrus / A blend of citrus botanicals, balanced by breaking waves of Cedar and the refreshing spice of Cardamom."). $55 each for 100 ml.