Prince, the musician formerly known as “the artist formerly known as Prince”, but now back to being just Prince, is going to launch a new fragrance. Unless it is all an elaborate joke, in which case, it would be a good one.
The scent is to be named 3121, is a “a kaleidoscope of rich florals”, and will launch on 7/7/07. Check out the website, complete with promotional song and the tag line “purple will reign”, along with the invitation to “join us to participate in our Global Charity Event”. (first quote and news via contactmusic, image and additional information via 3121perfume.com)
I should point out that the Contact Music site has turned out to be wrong in the past about upcoming fragrances from musicians…