Theo James ("the personification of the seductive side of the BOSS hero: confident in his physical presence as unselfconsciously aware of his allure") and Natasha Poly for the new Boss The Scent.
The boys wanna be her
Freja Beha Erichsen and Adrian Sahores for Hugo Man and the new version of Hugo Woman.
The man of today
Actor Gerard Butler for the 1998 Hugo Boss fragrance Boss Bottled.
Feminine, strong, independent
Gwyneth Paltrow, apparently, for Hugo Boss Ma Vie.
This will be your day
Actress Gwyneth Paltrow for Boss Jour Pour Femme by Hugo Boss. Below the jump, a related video in which Ms. Paltrow talks about how she feels in the morning. If you missed it, here’s the commercial for Boss Nuit Pour Femme.