Ralph Lauren has launched Ralph Lauren Woman Eau de Parfum Intense, a new woody floriental flanker to 2017’s Ralph Lauren Woman…
Candy Night
A quick spot for Prada Candy Night.
Friday scent of the day 4/26
It’s Friday, and our community project for today is edition 4 of the picture challenge, part 1. Wear a perfume that matches the picture, which is Georgia O’Keeffe’s My Shanty, from 1922. You can read more about the painting here and here. There is a short bit on her time at Lake George here.
What fragrance did you pick? As always, do chime in with your scent of the day even if you’re not participating in the community project.
I’m in the indubitably beautiful but very not-me Chanel No. 19, from a vintage decant that has perhaps seen better days, especially in the top notes. Wearing 19 always feels like wearing someone else’s clothes, so I’ve added a dab of Prada Infusion d’Iris Absolue to soften the angles a bit…
An earned media perspective
From an earned media perspective, the campaign generated a flurry of press coverage, including 400 broadcast clips, and dozens of digital placements in cultural outlets such as USA Today, Bustle, Elite Daily, Los Angeles Magazine, and Hello Giggles.
The coverage "helped the brand break through and reach an existing and new consumer base," Levitt said.
— Joshua Levitt of PR firm Canvas Blue explains why Del Taco made an Eau De French Fry soap earlier this year. Both production runs sold out in minutes. Read more at The inside story: Why Del Taco made French fry-scented soap at PR Week.
The daily lemming
Oh sure, I'd take one if you twisted my arm. "The best-selling La Fille De Berlin fragrance by Serge Lutens is now available in this limited-edition travel kit. This chic, travel spray comes with four 7.5ml vials of the fragrance, as well as a funnel to refill making it perfect for travelling or for those on the go. La Fille De Berlin evokes a woman whose beauty renders her a notorious as her thorny character and unveils notes of rose, geranium, palmarosa, patchouli, moss, honey and black pepper." You can pre-order at Saks, $110, or pick one up at Harvey Nichols for £85.