Lanvin has launched A Girl in Capri, a new perfume for women…
Monday scent of the day 5/6
Another weekend gone. It’s Monday and International No Diet Day. What fragrance are you wearing?
I’m accruing early (partial) credit for the community project in Hové Napoleon.
Reminder: on 5/10, wear a fragrance by Heeley, Hiram Green, Histoires de Parfums or Honoré des Prés, if you have one…
That heady and ambiguous cocktail of vinyl and plastic gases
To entice auto buyers, insurer Liberty Mutual is running a print ad with a peel-back fragrance strip—the same kind used to sell perfumes. Only instead of citrus and sandalwood, it’s going for that heady and ambiguous cocktail of vinyl and plastic gases that come with a ride fresh off the manufacturer’s assembly line.
— Read more at Why an Insurance Company Created a Scented Print Ad That Releases the ‘New-Car Smell’ at Adweek.
Lazy weekend poll ~ open thread, early May 2019
A quick PSA: our annual Haiku challenge is next Saturday, and we have a freebiemeet coming up next month on June 8.
Meantime, our usual open thread poll, May The Fourth Be With You / Cinco de Mayo edition. Talk about anything you like — the fragrance you’re wearing today, the fragrance you're thinking will be your go-to this summer (or winter, as the case may be), whatever.
Or, ask a question about fragrance, then see if anyone else has asked a question that you can answer…
Note: top image is Soft Pink Lilacs [cropped] by Eric Kilby at flickr; some rights reserved.
The daily lemming
Caswell Massey's Yellowstone collection, in collaboration with Yellowstone Forever, includes a series of five "Fragrance Tonics" (Eau de Toilette splashes) inspired by Yellowstone National Park. "Old Faithful Fragrance Tonic is an unusual fragrance derived from living floral captures near the Old Faithful Geyser, with wonderful base notes of Moss and Pinesmoke combined with a blend of aromatic notes, including Yellowstone Sage, Blue Lupine, & Larkspur. Derived from rare botanicals near the most active thermal features in the Park. Old Faithful is the most unusual and unique scent, with Living Sagebrush, Tree Moss, Birch & a strong scent of Smoky Wood." $48 for 100 ml, or there is a multi-purpose skin and hair oil, $42 for 30 ml, either way, a portion of the proceeds benefits the park. You can read more about the project here.