The foundation of all the brand’s fragrances, including its original titular fragrance [St Johns Bay Rum], is the distinctive spicy aroma of bay oil, derived from the bay leaf trees that grow abundantly on the island. Other St Johns Bay Rum fragrances focus on capturing different facets of St. John. Vetiver, for example, captures the sweet grasses of the Caribbean along with citrus fruits and spices.
— Read more in How Perfumers Put Vacation in a Bottle at Thrillist.