Undeniably, their perfumes are made and sold in a manner far different from a fragrance you might pick out at a department store or at Sephora.

Ffern, which Mr. Mears started in 2016, is a subscription service. A space on the ledger, as it’s called, costs $129 per season and signifies that you want a bottle from the next batch. From then on, you’ll get a new scent four times a year, as the seasons change.

— Read more in Would You Buy a Perfume You Had Never Smelled? at The New York Times.