For Gen Z, the point of perfume isn’t to make others swoon with desire. Spraying yourself with fragrance is a form of self-care, an opportunity to boost your mood. At least that’s Sol de Janeiro’s thesis.

And it appears to be the right one, given the brand’s explosive growth. This year, Sol de Janeiro became the top-selling brand at Sephora, displacing Rare Beauty, Selena Gomez’s viral makeup startup. It generates upwards of half a billion dollars in annual revenue.

— Read more in How Sol de Janeiro became the crown jewel of Sephora at Fast Company.